Love it or hate it, utilizing Social Media to promote your work and why it’s important is a must. There was a time when social media was considered a passing fad. Today, there are over 3 billion internet users—and over 2 billion of them have active social media accounts.
Getting people to share your content is free marketing – potentially on a gigantic scale – across the entire country and even to people all over the world.
Social media generally works like this: you use one of your platforms to publish content – whether in the form of a post, a meme, a tweet and so on, and if people who come in contact with what you published agree with your sentiments, they will “react” and/or “share” it to their network so their connections also see it. This way you get to “harness” the power of an amazing machine that works simply by the power of people sharing what you’ve shown them — the spread can potentially be massive.