Project Description

Bountiful Life Logo

This was an exciting design project for me personally, as I worked with Pruuph Marketing in developing a clean professional logo for an exciting new business specializing in holistic nutrition. The imagery in the logo was an important aspect to the client.  She wanted the logo to feature a butterfly in flight.

Have a  look at the logo design development process.  My personal favorite was Logo #2b., but after the client sent each concept to a group of people, as a small piece of market research, she requested that the butterfly have a more realistic feel. So, we went back to the drawing board and the client was happy with Logo #1a.

See also, the layout of Bountiful Life’s website below.